Top 4 Mobile App RisksMobile
In this article, I’m going to go through the top 4 mobile app risks to consider before and while you are creating your app. Building a mobile app that engages users and generates revenue for your business is not easy. If you are still in the planning and research phase, you might want to consider whether you are compliant with best-practices.
Usually, we would do this with you during the project scoping phase. But for those who are proactive and ready to get down to business, we offer the top 5 mobile app risks that could hinder success in the marketplace.
1. Building an app nobody wants
What good is an app that nobody uses? It’s important to validate your app’s market fit as early as possible to avoid this. Whether it is consumer facing or internal, getting feedback from potential users of the app can help tremendously. There are various techniques that can be used to validate your app. We cover some of those techniques in our ultimate guide to app validation.
2. Too many features
Some apps tend to get carried away with features and eventually become bloated. Often times it is better to keep it simple and focus on what your app really provides to users. In order to prevent feature bloat from happening, you should test your app with current users of the app. If you don’t have a clear idea on how to go about this, offering users the ability to opt-in to beta testing can be a great way to get early feedback. When it comes to consumer-facing apps, it’s the user that matters. If you are looking to improve your internal applications then it’s important to listen to current employees pain-points.
3. Deploy and forget
No app is ever done being built. Sure, you’ve finished version one and you think it’s the bee’s knees but that’s only the beginning. In fact, your journey starts there. Assuming your app launch strategy is in place and your app goes live without a hitch, users will find something wrong. That’s why you simply can’t forget about an app once it’s deployed. Maintenance and iterative updates are key to avoiding this. Today’s 5-star app can become tomorrows last choice if it’s neglected. Keep your app hot!
4. No clear vision
Just because “everyone has an app” does not mean you need one too. Yes, we live in a digital age where everyone is chained to their phones but your future rewards program may or may not need to have an app. Having a strong vision about your company, and a clear understanding of your market is key to building an app that does what it’s intended.
If you want to make things easier for your customers in some way, maybe there is a valid reason to have an app. At the end of the day, before you commit to building anything you should conduct research. That means to connect with your current customers and learn about their pain points if they have any. Find out if there if they would benefit from using a mobile app. That takes us back to number 1 on the list, don’t build something users don’t want or need, gather information first.
Well, we have come full circle. If you are looking for more information about how to validate your mobile app, be sure to check out our app validation resource, which has everything you need to know to get started on your journey!